This article is based on the perspective of service design,by analyzing the current situation of the Dabie Mountain regional red cultural tourism brand,to strengthen the awareness of brand construction,tap the construction potential of local red cultural tourism brand,build the innovative development model of the cultural tourism industry with regional characteristics,in order to seek new ideas for the construction of the red cultural tourism brand in Dabie Mountain,and promote the development of the red cultural tourism industry in Dabie Mountain.
service designred culturecultural and tourism brandsbrand building