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服务设计视角下大别山红色文旅品牌建设路径探析

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基于服务设计的视角,通过对大别山地域红色文旅品牌现状分析,强化品牌建设意识深入,挖掘地方红色文旅品牌的建设潜力,构建具有地域特色文旅产业创新发展模式,以寻求大别山红色文旅品牌建设的新思路,推动大别山红色文旅产业发展.
This article is based on the perspective of service design,by analyzing the current situation of the Dabie Mountain regional red cultural tourism brand,to strengthen the awareness of brand construction,tap the construction potential of local red cultural tourism brand,build the innovative development model of the cultural tourism industry with regional characteristics,in order to seek new ideas for the construction of the red cultural tourism brand in Dabie Mountain,and promote the development of the red cultural tourism industry in Dabie Mountain.

service designred culturecultural and tourism brandsbrand building

黄晨曦

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信阳学院

服务设计 红色文化 文旅品牌 品牌建设

2024

丝网印刷
中国丝网及制像协会 北京市印刷技术研究所

丝网印刷

影响因子:0.061
ISSN:1002-4867
年,卷(期):2024.(9)
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