Qiong Sancai pottery is a very representative product of Qiong Kiln located in Qionglai,Sichuan Province.This article uses the'Double Diamond Model'to innovate Qiong Sancai pottery cultural and creative products to solve its market and cultural problems.Use this model to investigate the current situation of the cultural industry.Develop and conceptualize design improvements.Taking the four points of cultural connotation needs,cultural communication needs,consumer satisfaction and commercial value exploration as the main directions,propose solutions for Qiong Sancai pottery cultural and creative products.
Qiong Sancai potterycultural and creative designdouble diamond model