The utilization of social media platforms for the preservation of intangible cultural heritage is a highly suitable and innovative concept.However,the current social media marketing status of Zhuxian Town wood-block pictures exhibits certain issues,including incomplete official accounts,disorganized publication content,fragmented information,delayed updates,and limited exposure.This study selects representative platforms from four different types of social media as examples to develop a targeted communication strategy for Zhuxian Town wood-block pictures with the aim of facilitating its preservation and showcasing compelling stories about this valuable intangible cultural heritage.
NETL
NSTL
万方数据
