数字技术融入城市品牌形象的应用分析
陈奕霏 1李一彪1
作者信息
摘要
城市品牌形象蕴含着城市的精气神,是城市物质、精神的集中体现,也是当代城市的重要要素.结合数字技术让城市品牌形象的输出更具穿透力,更能与接受者产生共鸣,尤其在城市治理、城市服务、城市传播等方面变得尤为重要.
Abstract
The city brand image contains the essence,spirit and spirit of the city,which is the concentrated embodiment of the material and spirit of the city.And is also an important element of the contemporary city.It is particularly important to combine digital technology to make the output of the city's brand image more penetrating and resonate with the recipients,especially in urban governance,urban services,and urban communication.
关键词
数字化技术/品牌形象/城市文化Key words
digital technology/brand image/city culture引用本文复制引用
基金项目
江苏省高等学校哲学社会科学研究一般项目(2023SJYB1862)
出版年
2024
NETL
NSTL
万方数据