Dough modelling has been developed for thousands of years in northern China and has been enduring for a long time.It is a treasure of Chinese folk art.This article takes the intangible cultural heritage of Xinzhou,Shanxi-dough modelling as the research object,and explores the cultural connotation and styling its characteristics from its artistic history development and current situation.It then proposes effective strategies for the promotion innovation of dough modelling,in order to promote its continued development in the context of the new era,constantly radiating fresh vitality.