This article utilizes the KANO model to analyze consumer demand in hometown of Saint of Calligraphy.Using the KANO model and Morris'semiotic theory,it condensed three design strategies:categorization,cultural integration,and collaborative symbiosis.These strategies guide design,satisfying audience needs and promoting regional culture through innovative design ideas.
hometown of Saint of Calligraphyhistoric and cultural streetcultural and creative productsKANO modelsemiotics