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基于Hofstede文化维度理论的满洲里文创产品设计研究

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运用Hofstede文化维度理论对本地区多元文化进行差异和认同分析,获取其价值特征、行为特征和产品取向的差异与共性,依据文化共性寻求最终的产品定性.文章围绕产品定性,运用模型筛选典型文化元素以及对应的设计要素,运用跨文化包容性设计方法展开具体的设计实践,构建了混合文化、跨文化设计的基本路径,探索了多元混合文化文创产品设计的可能,提升了满洲里地区文创产品的品质,丰富了文创产品的类型.
Based on Hofstede's cultural dimension theory,this paper analyzes the differences and identity of the local multi-culture,obtains the differences and commonalities of its value characteristics,behavior characteristics and product orientation,and seeks the final product characterization according to the cultural commonness.Based on the qualitative analysis of products,the paper uses the model to screen the typical cultural elements and corresponding design elements,and uses the cross-cultural inclusive design method to carry out the concrete design practice.This paper constructs the basic path of cross-cultural design of mixed culture,explores the possibility of multi-cultural design of cultural and creative products,improves the quality of cultural and creative products in Manzhouli,and enriches the types of cultural and creative products.

Hofstede's cultural dimension theorycross cultural designManzhouli cultural and creative products

王传辉

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满洲里俄语职业学院

Hofstede文化维度理论 跨文化设计 满洲里文创产品

2021年度内蒙古自治区教育厅内蒙古自治区高等学校科学技术研究项目2022年度内蒙古自治区教育厅内蒙古自治区高等学校科学技术研究项目2020年度满洲里俄语职业学院科学研究基金项目

NJSY21257NJSY223132020MYK03

2024

丝网印刷
中国丝网及制像协会 北京市印刷技术研究所

丝网印刷

影响因子:0.061
ISSN:1002-4867
年,卷(期):2024.(12)