This article is based on the theory of Pierce semiotics to conduct research on creative products of Sichuan Opera face-changing and bowl covering tea.From the perspective of semiotics,the semiotic construction methods of creative products of Sichuan Opera face-changing and bowl covering tea are analyzed in detail.The modern media communication semiotic theory of cultural creative products of Sichuan Opera face-changing and bowl covering tea is elaborated,and product communication strategies are proposed.The research significance of semiotic theory on creative products is summarized,providing new ideas for the inheritance and innovation of traditional cultural elements,the development of cultural industries,and cultural exchanges in Sichuan Opera.
Pierce semioticsSichuan opera face-changing and covered bowl teacreative product designspread
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