This paper aims to explore the application of information interactive design for city brand development.More possibilities for development of city brands will be provided.The paper used case analysis and literature review methods to explore the role of informative interaction design in city brand building based on city customer needs.Through three aspects:information structure,perception performance and interaction design,the city informative interaction design framework from the customer's perspective is constructed,used Datong City as a case study to conduct design practice.
NETL
NSTL
万方数据
