基于Z世代消费需求的餐饮品牌形象设计策略
李亦非 1高彬1
作者信息
摘要
介绍Z世代消费群体的时代特征,及其对品牌形象设计的重视.分析了Z世代消费群体对餐饮品牌的消费偏好,即对餐饮品牌的外观、健康和价值内涵的关注,提出了基于Z世代消费需求的餐饮品牌形象设计策略.
Abstract
This article introduces the characteristics of the Z-generation consumer group and their emphasis on brand image design,analyzed the consumption choices of catering brands among Z-generation consumers,focusing on the appearance,health,and value connotation of catering brands.Finally,a catering brand image design strategy based on the consumption needs of Z-generation was proposed.
关键词
Z世代/餐饮品牌/品牌形象设计Key words
Z-generation/catering brands/brand image design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据