大运河国家文化公园视野下的数字文创开发策略研究
张颖梓 1杭一诺1
作者信息
摘要
大运河国家文化公园建设是展示中华文明、彰显文化自信的重要议题.对大运河文化因子进行提取和转译,构建线上线下相融合的传播体系,建立创意资源平台化机制,推动大运河国家文化公园视野下数字文创的开发.
Abstract
The construction of the Grand Canal national cultural park is an important issue to showcase Chinese civilization and showcase cultural confidence.This article extracts and translates cultural factors from the Grand Canal,construct a communication system that integrates online and offl ine,establishes a platform mechanism for creative resources,and promotes the development of digital cultural and creative industries in the perspective of the Grand Canal national cultural park.
关键词
大运河/国家文化公园/数字文创Key words
Grand Canal/national cultural park/digital cultural creativity引用本文复制引用
基金项目
2022年度国家级大学生创新创业计划项目(202210285004Z)
出版年
2024