This article explores how to draw design elements from traditional intangible cultural heritage resources and integrate them with modern cultural and creative products.Taking the intangible cultural heritage of Shaodong puppetry in Hunan as an example,it deeply analyzes the application value and innovative path of its artistic characteristics,cultural connotations,visual symbols and other elements in cultural and creative product design.
Hunan Shaodong puppet showintangible cultural heritagecultural and creative product design