With the growth of the national economy,the integration of culture and tourism has become an inevitable result of promoting the cultural industry and meeting the new requirements of the era of mass tourism.Promoting the cultural tourism integration through"Culture+Tourism+IP"and"Activating"traditional culture through digital technology are effective ways to inherit excellent traditional culture.From the perspective of cultural and tourism integration,this paper analyzes the rich culture of Shanxi and the existing IP image in order to better display the cultural characteristics of Shanxi and provide a more diversified thinking direction for the IP design of Shanxi culture.
culture and tourism integrationcultural elementsIP image design
NETL
NSTL
万方数据
