摘要
研究我国博物馆文创产业的发展,设计文创产品开发流程,根据该流程分析宿迁博物馆文创产品开发设计的意义,提出了深入挖掘宿迁地域文化特色、结合现代设计理念和科技手段、注重实用性和情感共鸣、强化品牌建设和市场推广以及品牌意识和产品附加值提升的策略,为博物馆文创产品开发提供思路.
Abstract
This paper studies the development of cultural and creative industries in museums in China,designs the development process of cultural and creative products,and analyzes the significance of the development and design of cultural and creative products in Suqian Museum according to this process.For this reason,it puts forward some strategies,such as deeply excavating the regional cultural characteristics of Suqian,combining modern design concepts and scientific and technological means,paying attention to practicality and emotional resonance,strengthening brand building and marketing,and improving brand awareness and added value of products,provides ideas for the development of cultural and creative products in museums.
基金项目
2021年宿迁市指导性科技计划项目(SQKJ2021Z04)
2023年度高校哲学社会科学研究一般项目(2023SJYB2370)
NETL
NSTL
万方数据