This paper studies the development of cultural and creative industries in museums in China,designs the development process of cultural and creative products,and analyzes the significance of the development and design of cultural and creative products in Suqian Museum according to this process.For this reason,it puts forward some strategies,such as deeply excavating the regional cultural characteristics of Suqian,combining modern design concepts and scientific and technological means,paying attention to practicality and emotional resonance,strengthening brand building and marketing,and improving brand awareness and added value of products,provides ideas for the development of cultural and creative products in museums.
museumcultural and creative productsdevelopment and designinnovative
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