数字赋能叶榭镇乡村文旅主题的IP形象设计探索
阮成菲 1杨媛1
作者信息
摘要
在数字赋能乡村文旅背景下,为上海松江区叶榭镇进行乡村文旅IP形象设计,通过实地走访和资料调研,发掘地域人文特色.从非遗、特色农产品、红色文化3个方向出发,探索IP形象的设计方法,以IP形象为中心,打造地域特色的文旅品牌.
Abstract
In the context of digital empowerment of rural cultural and tourism,we will design the rural cultural and tourism IP image for Yexie Town in Songjiang District,Shanghai.Through on-site visits and data research,we will explore regional cultural characteristics.This article explores the design methods of IP image from three directions:intangible cultural heritage,characteristic agricultural products,and red culture.With IP image as the center,it aims to create a cultural and tourism brand with regional characteristics.
关键词
角色设计/乡村文旅/IP衍生设计Key words
character design/rural cultural tourism/IP derivative design引用本文复制引用
基金项目
2023年上海市级大学生创新项目(cs2311002)
出版年
2024
NETL
NSTL
万方数据