In the context of digital empowerment of rural cultural and tourism,we will design the rural cultural and tourism IP image for Yexie Town in Songjiang District,Shanghai.Through on-site visits and data research,we will explore regional cultural characteristics.This article explores the design methods of IP image from three directions:intangible cultural heritage,characteristic agricultural products,and red culture.With IP image as the center,it aims to create a cultural and tourism brand with regional characteristics.
character designrural cultural tourismIP derivative design
NETL
NSTL
万方数据
