By combing the domestic intangible cultural heritage cultural and creative products,taking Ninghai Shili red makeup as an example,the geographical expression of intangible cultural heritage cultural and creative products is explored.Starting from the design method of cultural and creative products,this paper proposes a design framework for cultural and creative products of geographical intangible cultural heritage,promotes the innovation and upgrading of cultural and creative products,and injects new vitality into the inheritance and innovation of culture.
geographicalintangible cultural heritagecultural and creative product designShili red makeup