Taking the visual image design of Chengdu Universiade as a case study,it analyzes the way of extracting Ba Shu cultural elements,puts forward the corresponding design principles,and analyzes in detail the design application of Ba Shu cultural elements into the visual image of the Universiade,so as to provide certain references for the intervention of regional culture in the visual image design of large-scale sports events.
Ba Shu culturetraditional culturevisual identity designChengdu Universiade
NETL
NSTL
万方数据
