The article analyzes excellent cases of cultural and creative products at home and abroad from the perspectives of shape,color,and cultural connotation,and explores the role of cultural and creative products in inheriting culture.By conducting research on red cultural and creative products in Shanghai and Jiangxi regions,we summarize the ideas for applying red culture to cultural and creative products,design Gannan red cultural and creative products that meet the needs of modern society,and better inherit the spirit of red culture.
red cultural and creative productsGannan soviet areaapplication design