"邵阳红"农产品公共品牌建设与传统文化传承的融合发展摭谈
杨拥军 1汪碧波 1李佳琪1
作者信息
摘要
分析探讨地方传统文化与农产品公共品牌建设所采取的有效路径与取得的成效,不断丰富"邵阳红"优质农产品公共品牌的文化内涵,传承发展邵阳优秀传统文化,推动其他区域品牌建设,为助力乡村振兴提供一定的借鉴与参考.
Abstract
The paper analyzes and discusses the effective paths taken and the results achieved in the construction of local traditional culture and agricultural products public brand,and constantly enriches the cultural connotation of"Shaoyang Red"quality agricultural products public brand,so that Shaoyang's excellent traditional culture has been inherited.The excellent traditional culture of Shaoyang has been inherited.It also provides certain reference for the construction of regional brands of other agricultural products and rural revitalization in China.
关键词
农产品/品牌建设/传统文化Key words
agricultural products/branding/traditional culture引用本文复制引用
基金项目
2022年度"邵阳红"公共品牌建设指导性研究课题项目(2022SYH03)
出版年
2024
NETL
NSTL
万方数据