The paper analyzes and discusses the effective paths taken and the results achieved in the construction of local traditional culture and agricultural products public brand,and constantly enriches the cultural connotation of"Shaoyang Red"quality agricultural products public brand,so that Shaoyang's excellent traditional culture has been inherited.The excellent traditional culture of Shaoyang has been inherited.It also provides certain reference for the construction of regional brands of other agricultural products and rural revitalization in China.
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