From the perspective of semiotics,this paper puts forward a series of communication strategies based on the characteristics and digital advantages of wood carving decorative patterns in Chaoshan ancestral halls.Based on understanding the deeper connotation and story of wood carving art,the wood carving decorative culture can be better continued and inherited.
关键词
符号学/潮汕祠堂/木雕装饰/数字化传播
Key words
semiotics/Chaoshan ancestral hall/carved wood decoration/digital communication