This paper examines the utilization of the Chinese-style modernization ecological view in the visual communication of the Hangzhou Asian Games,using the 2023 edition as a case study.Adopting a visual communication perspective,it explores the methods of integrating the Chinese-style modernization ecological view into the visual design of the games.And analyzes its significance in disseminating ecological concepts,guiding ecological behavior,and shaping the city's image.
Chinese-style modernization ecological viewHangzhou Asian Gamesvisual communication