中国式现代化生态观在杭州亚运会中的视觉体现及价值
张红 1钟凯玥 1曾庆霞1
作者信息
摘要
以2023年杭州亚运会为例,从视觉传达的角度探讨中国式现代化生态观在视觉传达的运用,深入挖掘中国式现代化生态观的理论内涵及其融入杭州亚运会视觉设计中的方法,分析其对传播生态观念、引领生态行为、塑造城市形象的意义.
Abstract
This paper examines the utilization of the Chinese-style modernization ecological view in the visual communication of the Hangzhou Asian Games,using the 2023 edition as a case study.Adopting a visual communication perspective,it explores the methods of integrating the Chinese-style modernization ecological view into the visual design of the games.And analyzes its significance in disseminating ecological concepts,guiding ecological behavior,and shaping the city's image.
关键词
中国式现代化生态观/杭州亚运会/视觉传达Key words
Chinese-style modernization ecological view/Hangzhou Asian Games/visual communication引用本文复制引用
基金项目
江西省高校人文社会科学研究项目(XW21105)
出版年
2024
NETL
NSTL
万方数据