With the advancement of urbanization,cultural districts have gradually become the focus of people's attention.The public's demand for tourism is no longer limited to traditional scenic spots and leisure shopping.Therefore,using narrative techniques to drive immersive experiences in the construction of cultural district brands can better tell the story of the district.By exploring the value and significance of cultural district brands and analyzing specific cases,narrative design elements are sorted out,and design strategies for building cultural district brands are proposed from three experiential levels:instinct,behavior,and reflection.Enable users to naturally immerse themselves in cultural education and generate a new sense of cultural identity in the neighborhood experience.
NETL
NSTL
万方数据
