Woodcut has a complete aesthetic system,and the application in printing of packaging design has far-reaching influence and heritage significance.Through the design language,the technology of woodcut printing is integrated into the packaging technology,so as to enhance the purchasing power of consumers and improve their aesthetic appreciation of art.The traditional culture was widely promoted through the dissemination of woodcut prints and diversified design techniques.Setting up the characteristic brand image of woodcut style,the paper creates the characteristic implementation path,and realizes its cultural value and economic benefits.