摘要
书法作为中国传统文化符号的代表之一,因其多样的书体、流畅的笔触、严谨的结构及独有的气韵备受关注.文章以书法及现代视觉设计理论框架为基础,通过探索书法在国产电影海报中的设计应用,归纳出一套设计原则与策略,以期融入电影海报视觉设计中提升其艺术品质.
Abstract
Calligraphy,as one of the representatives of traditional Chinese cultural symbols,has attracted much attention due to its diverse calligraphic styles,smooth brushstrokes,rigorous structure,and unique charm.Based on the theoretical framework of calligraphy and modern visual design,this article explores the application of calligraphy in the design of domestic movie posters,summarizes a set of design principles and strategies,and aims to integrate them into the visual design of movie posters to enhance their artistic quality.
基金项目
广西民族文化保护与传承研究中心项目(2018KFYBO4)
广西高校中青年教师科研基础能力提升项目(2022KY0646)