摘要
以赣方言为主要研究对象,分析赣方言特色,运用设计学原理将方言进行设计应用实践,探索赣方言视觉化设计的基本方法,从而促进赣方言的传承与发展,同时也为城市品牌建设和南昌文旅发展提供了新的设计思路和创意表现.
Abstract
With a focus on the Gan dialect as the primary research subject,this study aims to analyze its unique features and apply principles of design to practical applications.The goal is to explore basic methods for visualizing Gan dialect design in order to promote its inheritance and development.Additionally,this research provides new design concepts and creative expressions for urban brand building and the development of cultural tourism in Nanchang.
关键词
赣方言/南昌文旅/城市品牌/视觉设计/非遗Key words
Gan dialect/Nanchang culture and tourism/city brand/visual design/intangible cultural heritage引用本文复制引用
基金项目
2022年度江西省文化艺术科学规划一般项目(YG2022157)
江西服装学院中小企业品牌形象设计与传播()
出版年
2024