Taking Songtang Village in Nanhai,Foshan as an example,this paper explores the construction of brand image for rural tourism destinations.Based on thorough research,the style positioning and design principles of the Songtang Village brand were analyzed.The development of the Songtang Village brand logo,brand colors,auxiliary graphics,IP and application system design were completed,and strategies for the future brand development of Songtang Village were proposed.The research aims to provide reference for brand building of other rural tourism destinations,promote the development of rural tourism,and assist in rural revitalization.
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