摘要
在产品迭代迅速的时代,大部分设计的核心内容沦为夸大功能、低价促销等低阶营销手段,品牌逐渐丧失了对品质、环境、人性的关注.文章旨在探讨慢设计理念如何在品牌形象设计中用来提升整体的消费体验,实现超越价格竞争的高阶竞争策略.
Abstract
In the era of rapid product iteration,the core content of most designs has been reduced to low-end marketing methods such as exaggerated functions and low-price promotions,and brands have gradually lost their attention to quality,environment and human nature.The purpose of this paper is to explore how the concept of slow design can be applied in brand image design to enhance the overall consumer experience and achieve a high-level competitive strategy that transcends price competition.
关键词
慢设计理念/品牌形象设计/消费体验Key words
slow design concept/brand design/consumer experience引用本文复制引用
出版年
2024
NETL
NSTL
万方数据