摘要
随着物联网、大数据、5G等技术领域的发展,传统包装已无法满足当前年轻一代的消费需求,包装行业面临消费升级和数字化转型.以数智时代为研究背景,结合实例论述增强现实技术智能包装与传统包装的区别,总结出增强现实技术智能包装具备的有形、有声、有感、有效、有趣、有心六个特点,为增强现实技术智能包装的后续设计提供理论参考.
Abstract
With the development of the Internet of Things(IoT),big data and 5G in China,traditional packaging no longer satisfies the current needs of young consumers and the packaging industry is facing a consumption upgrade and digital transformation.In the context of the digital and intelligent era,this study demonstrates the differences between augmented reality(AR)-based smart packaging based on augmented reality and traditional packaging in combination with real cases,followed by summarizing the six characteristics of AR-based intelligent packaging,namely,visible,audible,sensible,effective,interesting and considerate.This study offers a theoretical reference for future design of AR-based smart packaging.
基金项目
教育部人文社会科学研究青年基金项目(19YJC760116)
江苏省高校"青蓝工程"优秀青年骨干教师项目(苏教师函[2022]29号)
NETL
NSTL
万方数据