"潮汕红桃(米果)"文化非遗IP形象及衍生品设计研究
张桢 1钟婳婳 1陈诗妮1
作者信息
摘要
研究潮汕红桃粿非遗文化视觉符号的提取和转化,探讨IP形象设计原则,进行符号化转化和情感化设计,将红桃粿的视觉特征和文化内涵转化为具有辨识度和传播力的IP形象及衍生品,助力非遗文化的传播.
Abstract
Through the Chaoshan Red Peach Kueh intangible visual symbol extraction and transformation,the paper studies the discussion of IP image design principle,symbolic transformation and emotional design,the peach next visual features and cultural connotation into identification and propagation ability of IP image and derivatives,in order to boost the spread of intangible culture.
关键词
潮汕红桃粿/IP设计/文创设计Key words
Chaoshan Red Peach Kueh/IP design/cultural and creative design引用本文复制引用
基金项目
2023年度广东科技学院校级科研项目(GKY-2023KYQNW-30)
出版年
2024
NETL
NSTL
万方数据