摘要
对瑞昌竹编文创产品所存在的问题进行调研,分析得出瑞昌竹编文创产品缺乏设计创新性.旨在通过对产品现状的研究,结合造型、功能、成本、推广效率等方面的改进来提高旅游消费者对瑞昌竹编文化的体验和接受度,从而提高旅游文创产品的附加值.
Abstract
This paper is based on the investigation and analysis of the existing problems of Ruichang bamboo editing and creative products,that is,the lack of design innovation.Through the study of the current situation of the product,combined with the improvement of shape,function,cost,promotion efficiency and other aspects,the experience and acceptance of tourism consumers to Ruichang bamboo weaving culture is improved,so as to improve the added value of tourism cultural and creative products.
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