丝网印刷2024,Issue(18) :112-114.DOI:10.20084/j.cnki.1002-4867.2024.18.032

AIGC在广告设计中的革新与挑战

王程
丝网印刷2024,Issue(18) :112-114.DOI:10.20084/j.cnki.1002-4867.2024.18.032

AIGC在广告设计中的革新与挑战

王程1
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作者信息

  • 1. 南京传媒学院新闻传播学院
  • 折叠

摘要

探讨AIGC在广告设计的应用与影响,分析其优势与局限,针对AIGC在广告设计中的挑战,提出了弥补技术缺陷、提升设计师素养和完善版权法规等未来发展策略,旨在为广告行业的创新和发展提供参考.

Abstract

This paper discusses the application and influence of AIGC in advertising design,analyzes its advantages and limitations.In view of the challenges of AIGC in advertising design,this paper puts forward some future development strategies,such as making up for technical defects,improving designers'quality and perfecting copyright laws and regulations,in order to provide reference for the innovation and development of advertising industry.

关键词

AIGC/广告设计/创新/策略

Key words

AIGC/advertising design/innovation/strategy

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出版年

2024
丝网印刷
中国丝网及制像协会 北京市印刷技术研究所

丝网印刷

影响因子:0.061
ISSN:1002-4867
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