The material form of ancient Chinese characters not only provides support for the extension of visual factors,but also provides the object of speculation.This paper understands the design consciousness and principles of ancient Chinese characters in a broad sense,and seeks the source of the radical changes in contemporary visual design through the analysis of the elements and reconstruction of ancient Chinese characters,so as to explore the visual-centered design principles,take them as the logic and composition of modern visual design,and concretized the characteristics and forces of past culture as the path and method of design.It is the design,analysis and reconstruction of traditional characters and the discovery and return of modernity of ancient characters.
ancient Chinese charactersvisual designdesign principle