Taking the local specialty Hetian chicken industry as the research object,this study explores the optimization path of its brand design to enhance the brand's market competitiveness.Strategies such as precise product positioning and continuous optimization of packaging forms are proposed to optimize the existing brand construction,and are applied to the practical brand design of Hetian chicken,injecting strong momentum into local economic development and achieving rural revitalization.
Minxi local characteristic industrybrand designHetian chicken
万方数据
维普
