With the continuous acceleration of China's economic construction,urbanization is accelerating in various regions,and the geographical areas of cities are constantly expanding,leading to an increase in their brand image influence.Various signs indicate that the image of major cities in China has become homogenized,cities represented by Dalian will face the problem of building their urban brand image in their development process.How to make the city more distinctive,showcase unique regional cultural elements,and make the city more belonging is a research hotspot in the process of urbanization.
关键词
地域文化/品牌形象/文创设计/符号
Key words
regional culture/brand image/cultural and creative design/symbols
维普
万方数据