In an important cultural area of Changzhou Grand Canal cultural belt,SU Dongpo IP undoubtedly has high application value and potential.This paper studies the necessity of historical and cultural celebrity SU Dongpo IP for the construction of Changzhou Grand Canal cultural belt,extracts its cultural symbols,develops IP cultural and creative products,and shapes IP brand,in order to provide a new path for the construction of Changzhou Grand Canal cultural belt.
关键词
新文创/历史文化名人/常州大运河文化带/苏东坡IP
Key words
new cultural creation/historical and cultural celebrities/Changzhou Grand Canal culture belt/SU Dongpo IP
维普
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