In an important cultural area of Changzhou Grand Canal cultural belt,SU Dongpo IP undoubtedly has high application value and potential.This paper studies the necessity of historical and cultural celebrity SU Dongpo IP for the construction of Changzhou Grand Canal cultural belt,extracts its cultural symbols,develops IP cultural and creative products,and shapes IP brand,in order to provide a new path for the construction of Changzhou Grand Canal cultural belt.
new cultural creationhistorical and cultural celebritiesChangzhou Grand Canal culture beltSU Dongpo IP
万方数据
维普
