This paper employs case study approach to interpret and analyze the symbolism,artistry,and communicative aspects of flowers used in Olympic award ceremonies.It suggests that using flowers in international events in China should aim to shape the national image.Through sustainable development,we can create a credible national image;through cultural connotations and aesthetic appeal,create a lovable national image;and through innovative spirit and the principle of seeking common ground while preserving differences,create a respectable national image.These efforts will contribute to the transmission of a positive national image.
关键词
奥运颁奖用花/国家形象/传播美学
Key words
Olympic award ceremony flowers/national image/communication aesthetics
维普
万方数据