摘要
白兰地作为一种重要的酒类产品,包装设计必须符合白兰地高端的产品定位与格调,以提升其品牌形象和市场销售.通过探讨格鲁吉亚斯曼利XO礼盒包装设计实践中以视觉、触觉、听觉、嗅觉、味觉的"五感体验"为设计内涵,提出白兰地礼盒包装设计的思路、策略,打造满足功能性、文化性、情感性等多样需求的礼盒包装.
Abstract
As an important alcoholic product,the packaging design of Brandy must conform to the high-end product positioning and style of brandy to enhance its brand image and market sales.This paper discusses the"five senses experience"of sight,touch,hearing,smell and taste in the design practice of Georgia Smanli XO gift box packaging,puts forward the ideas and strategies of Brandy gift box packaging design,and creates gift box packaging that meets various needs such as functionality,culture and emotion.
关键词
五感/包装设计/白兰地礼盒/印刷工艺/情感体验Key words
five senses/packaging design/Brandy gift box/printing process/emotional experience引用本文复制引用
出版年
2024
NETL
NSTL
万方数据