As an important alcoholic product,the packaging design of Brandy must conform to the high-end product positioning and style of brandy to enhance its brand image and market sales.This paper discusses the"five senses experience"of sight,touch,hearing,smell and taste in the design practice of Georgia Smanli XO gift box packaging,puts forward the ideas and strategies of Brandy gift box packaging design,and creates gift box packaging that meets various needs such as functionality,culture and emotion.
five sensespackaging designBrandy gift boxprinting processemotional experience
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