摘要
探讨材料在创意广告中的应用,以及如何通过材料的视觉形态来增强广告的吸引力和互动性,通过理解这些属性,更精准地选择和运用材料,赋予作品更深层次的表达和意义.
Abstract
The article explores the application of materials in creative advertising,as well as how to enhance the attractiveness and interactivity of advertisements through the visual form of materials.By understanding these attributes,materials can be selected and used more accurately to give works deeper expression and meaning.
关键词
材料/视觉形态/创意广告Key words
materials/visual form/creative advertising引用本文复制引用
出版年
2024
NETL
NSTL
万方数据