地域文化视角下的乡村品牌视觉形象设计创新与实践
杨晔1
作者信息
摘要
对地域文化视角下乡村品牌视觉形象设计的基本要素进行分析,阐述地域文化视角下乡村品牌视觉形象设计的难点及创新思路,从品牌视觉形象定位、品牌视觉形象故事塑造、品牌视觉形象标语设定、品牌视觉形象设计与展现入手,提出地域文化视角下乡村品牌视觉形象设计的实践应用,以供参考.
Abstract
This article analyzes the basic elements of rural brand visual image design from the perspective of regional culture,elaborates on the difficulties and innovative ideas of rural brand visual image design from the perspective of regional culture,and starts with brand visual image positioning,brand visual image story shaping,brand visual image slogan setting,brand visual image design and display.It proposes practical applications of rural brand visual image design from the perspective of regional culture for reference.
关键词
地域文化/乡村品牌/视觉形象设计Key words
regional culture/rural brand/visual image design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据