In order to explore the strategies of cultural gene decoding empowering the packaging design of regional agricultural and sideline products,this paper selects the packaging of multiple famous and high-quality agricultural and sideline products in Henan Province as the research object,and proposes four strategies and three dimensions of empowerment.The method of cultural gene decoding to empower design provides a new perspective for the packaging design of agricultural and sideline products,which can highlight the local characteristics of products and improve the expression effect of product cultural connotation.
cultural genedecodingempowerpackaging design of agricultural and sideline products
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