文化基因解码赋能地域农副产品包装设计的研究
王世龙 1王雪倩1
作者信息
摘要
为探讨文化基因解码赋能地域农副产品包装设计的策略,选取了河南省多个名优农副产品包装为研究对象,并提出了赋能的四个策略和三个维度.文化基因解码赋能设计的方法,为农副产品包装设计提供了新的视角,可彰显产品属地特色、提升产品文化内涵表达效果.
Abstract
In order to explore the strategies of cultural gene decoding empowering the packaging design of regional agricultural and sideline products,this paper selects the packaging of multiple famous and high-quality agricultural and sideline products in Henan Province as the research object,and proposes four strategies and three dimensions of empowerment.The method of cultural gene decoding to empower design provides a new perspective for the packaging design of agricultural and sideline products,which can highlight the local characteristics of products and improve the expression effect of product cultural connotation.
关键词
文化基因/解码/赋能/农副产品包装设计Key words
cultural gene/decoding/empower/packaging design of agricultural and sideline products引用本文复制引用
出版年
2024
NETL
NSTL
万方数据