基于年轻消费群体的肇庆裹蒸包装设计策略研究
王若芊1
作者信息
摘要
中国传统地域特色产品,如何在保持其传统文化特色的同时吸引年轻消费者的目光,成为了当前面临的重要问题.以肇庆裹蒸的包装设计为例,从文化传承、设计创新等方面探讨其包装的年轻化转型问题,并提出相应设计方案.
Abstract
As a product with Chinese traditional regional characteristics,how to maintain the traditional cultural characteristics of young consumers while attracting the attention of young consumers has become an important problem at present.Taking the packaging design of Zhaoqing Guozheng as an example,this paper discusses the young transformation of its packaging from the aspects of cultural inheritance and design innovation,and puts forward the corresponding design scheme.
关键词
肇庆裹蒸/包装设计/文化传承Key words
Zhaoqing Guozheng/packaging design/cultural inheritance引用本文复制引用
出版年
2024
NETL
NSTL
万方数据