As a traditional folk painting art in Yichun,Jiangxi Province,Yichun printmaking has demonstrated unique inheritance and expression strategies in red tourism cultural and creative products.This article focuses on the innovative application and inheritance methods of Yichun printmaking in cultural and creative products,in order to clearly demonstrate its market potential and unique innovation points.By investigating and visiting printmaking masters in Yichun and studying the characteristics of printmaking art,this article reveals the origins of Yichun printmaking art and explores its inheritance and expression strategies in tourism cultural and creative product media.
Yichun printmakingred tourismcultural and creative products
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