In the digital age,MOBA games are developing rapidly and their influence in cultural dissemination cannot be underestimated.A typical case of successful dissemination in the Chinese gaming industry is MLBB.As one of the media for cultural dissemination,this game presents many visual designs that embody Chinese cultural identity and values.Starting from the visual design of MLBB,this article explores and analyzes the cultural Chinese identity and communication strategies behind game characters,examining how the visual effects of games shape the image of Chinese culture and the path of overseas dissemination.
visual designChinese cultural identitycross-cultural communicationMOBA games
NETL
NSTL
万方数据
