The integration of intangible cultural heritage elements and cultural and creative design not only helps promote the inheritance and development of traditional culture,but also effectively promotes the prosperity and innovation of the cultural industry.Taking the development of cultural and creative products based on the Tianjin Yangliuqing Woodblock New Year Pictures as an example,this paper explores the application strategies and practical pathways of intangible cultural heritage elements in cultural and creative products.
Yangliuqing Woodblock New Year Picturescreative designintangible cultural elementscultural inheritance
NETL
NSTL
万方数据
