Under the background of cultural and tourism integration,the image shaping of Zhenze ancient Town in Jiangsu has a new demand.Based on the visual image design of Jiangsu characteristic towns in the interactive perspective,this paper proposes the visual image design strategy of Zhenze Ancient town with water town elements as the entry point,and the multi-dimensional and multi-dimensional visual image design of the ancient town meets the needs of the cultural vitality development and digital communication of Zhenze Ancient town.
interactive visionvisual imagewater town elementZhenze ancient town