交互视域下水乡元素在江苏震泽古镇视觉形象设计中的应用
叶舒飏 1郭昕1
作者信息
摘要
文旅融合背景下,江苏震泽古镇形象塑造有了新的需求.文章以交互视域下的江苏特色小镇视觉形象设计为视角,提出以水乡元素为切入点的震泽古镇视觉形象设计策略,多维、多元设计可视化的古镇形象,满足了震泽古镇文化活态发展和数字传播的需要.
Abstract
Under the background of cultural and tourism integration,the image shaping of Zhenze ancient Town in Jiangsu has a new demand.Based on the visual image design of Jiangsu characteristic towns in the interactive perspective,this paper proposes the visual image design strategy of Zhenze Ancient town with water town elements as the entry point,and the multi-dimensional and multi-dimensional visual image design of the ancient town meets the needs of the cultural vitality development and digital communication of Zhenze Ancient town.
关键词
交互视域/视觉形象/水乡元素/震泽古镇Key words
interactive vision/visual image/water town element/Zhenze ancient town引用本文复制引用
出版年
2024
NETL
NSTL
万方数据