数字媒体视域下的动态海报表达要素构建分析
张若驰 1魏舒娜1
作者信息
摘要
文章探讨了数字媒体技术下动态海报独特的价值与视觉呈现特点,分析如何构建表达要素,并总结出构成表达、层次表达、故事性表达以及元素衔接表达四种表达方式,展示了构建丰富视觉叙事的动态海报设计方法及其视觉效果.
Abstract
This article explores the unique value and visual presentation characteristics of dynamic posters under digital media technology.Analyzing how to construct expression elements and summarizing four expression modes:composition expression,hierarchical expression,narrative expression,and element connection expression,this paper demonstrates the dynamic poster design method and its visual effects for constructing rich visual narratives.
关键词
动态海报/数字媒体技术/视觉传达设计Key words
dynamic poster/digital media technology/visual communication design引用本文复制引用
出版年
2024
NETL
NSTL
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