趣味蚕茧文创产品的研发策略与实践研究
郑钰 1张新江1
作者信息
摘要
在当今文创产品研发中,蚕茧文创产品以其独特的魅力和深厚的文化内涵,逐渐受到广大消费者的青睐.通过深入挖掘蚕桑文化内涵,分析蚕桑文创现状,结合当地蚕茧文创实践,探索文创产品设计策略,为文创开发者提供丰富的素材和灵感,从而打造出独具趣味特色的文创产品.
Abstract
In the current research and development of cultural and creative products,cocoon cultural and creative products have gradually gained popularity among consumers due to their unique charm and profound cultural connotations.This article explores the connotation of sericulture culture,analyzes the current situation of sericulture cultural and creative industries,and combines local silkworm cocoon cultural and creative practices to explore cultural and creative product design strategies.It provides rich materials and inspiration for cultural and creative developers to create fun unique cultural and creative products.
关键词
文创/蚕茧文创/趣味创意/蚕桑文化Key words
cultural and creative/cocoon cultural and creative/fun and creativity/sericulture culture引用本文复制引用
出版年
2024
NETL
NSTL
万方数据