This study takes Qiaopi in Quanzhou as a sample,adopts the evaluation construction method of charm engineering,and evaluates the charm factors of Qiaopi through interviews and questionnaires,and the results of the study distill the six core factors affecting the attractiveness of the heritage,and clarifies the weights of the positive and negative design elements and their characteristics,which provides optimisation suggestions for the Qiaopi culture.The weights of the positive and negative design elements and their characteristics are clarified,providing optimisation suggestions for the design of overseas Chinese cultural relics.
heritage revitalisationprotection and utilizationQiaopi archivescharm engineering