This paper aims to explore the inheritance and innovative application of Lingnan traditional graphic elements in the design of modern corporate image.By summarizing the connotations,characteristics of traditional graphic elements and their integration with modern applications.It is proposed that the design of modern corporate image should conduct in-depth research on traditional culture to enhance the connotation of corporate culture,integrate diverse cultures to enhance the cultural deposits of enterprises,and carry out inheritance and innovative application such as colors and forms of traditional graphics,aiming to provide references to apply Lingnan traditional graphic elements in actual projects and create a corporate image with greater cultural charm and recognition for enterprises.
Lingnan traditional graphic elementscorporate image designinheritanceinnovative application
NETL
NSTL
万方数据
