摘要
聚焦山水文化元素在品牌设计中的应用,通过分析桂林山水文化内涵,结合品牌视觉传达设计理论,调研品牌设计的应用现状,提出针对策略并开展设计实践,旨在为桂林本土品牌塑造独有形象、传播山水地域文化提供思路.
Abstract
This paper focuses on the application of Guilin landscape culture in brand visual communication design.By analyzing the connotation of Guilin landscape culture and combining with the theory of brand visual communication design,this paper investigates the application status of brand visual design,puts forward targeted application strategies and carries out practice and verification.It aims to provide ideas for Guilin local brands to create a unique image,inherit the landscape regional culture,and also provide reference for the integration of other regional cultures and brand design,helping to achieve a win-win situation of cultural inheritance and brand development.
关键词
山水元素/桂林品牌设计/地域文化Key words
landscape elements/Guilin brand design/regional culture引用本文复制引用
出版年
2024
NETL
NSTL
万方数据