This paper focuses on the application of Guilin landscape culture in brand visual communication design.By analyzing the connotation of Guilin landscape culture and combining with the theory of brand visual communication design,this paper investigates the application status of brand visual design,puts forward targeted application strategies and carries out practice and verification.It aims to provide ideas for Guilin local brands to create a unique image,inherit the landscape regional culture,and also provide reference for the integration of other regional cultures and brand design,helping to achieve a win-win situation of cultural inheritance and brand development.
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